Digital advertising is the new golden way to get products and businesses traction. No longer are we dependent on the catchy commercials, radio jingles, and billboards hanging over heavily trafficked highways.
Smartphones give consumers access to online reviews, company websites, and everything in-between with just the touch of a button. Social media is another advertising component that has exploded in the last decade.
All of these factions of digital advertising can make or break a brand, good, or company. There are tips and tricks for digital advertising, though, it's not as simple as people think.
Are you not hitting a good reach? Has your traffic remained stagnate?
You may not be utilizing your digital advertising as well as you think you are. Let's see 7 quick reasons why you may still be an amateur at digital advertising.
Up your Creativity
One aspect of advertising that hasn't changed with the digital age is the uniqueness that comes along with creativity. Before the digital advertising age art was a big hitter when it came to advertising.
Creating beautiful logos with the right fonts and colors to enunciate the taglines or product name.
Artists are still an incredibly important leg of digital advertising but now they are able to do much more amazing and creative things with digital art programs.
Visual elements need to be related to your brand with an individualized image or group of images that your consumers will remember.
With all of the competition out there it's imperative to stand out and be recognized among the throngs of other companies and brands.
Research your Audience
Just because you know people want or use the product your selling digital advertising reacts in a different way.
Unlike television or billboards, your audience can literally scroll away from your posts.
If they're not hooked at the first glance they won't pay attention to the whole picture or the rest of the post.
Researching what your target audience engages in while shopping online, what digital advertising links do they click on?
This is going to give you a layout of what type of posts they interact with more. This includes hashtags, color schemes, and post timings.
Social Media
Social media is one of the best ways to promote digital advertising in the current era.
Your business can reach millions of people all over the world and the service itself is completely free!
However, you do have to work to get the algorithm in your favor. It's not just a post, a few hashtags, and voila you're finished.
It can be harder to get traction on social media platforms like Instagram or TikTok because of the algorithm. If you have the money paying for ads on the sites is a great way to boost your online presence.
Even if you shell out for one the ad itself will be placed on the user's feed without them having to actively search for it.
If they're interested in what they see they can click on your social media profile.
Make sure your profile has a link to your website and the page itself is regularly updated. The more active you are the more often your posts will be featured in the hashtags and relevant search content.
Hashtags, post times, and captions are just as important as the media itself.
Captions under posts on Instagram and Twitter are a great way to get in more information that isn't on the image itself.
Add your sale lingo, a repeat of any important part of the message like sale price or limited quantity in the caption.
This keeps your image crisp and aesthetically pleasing without taking away any relevant information that will pull the consumer in.
Hashtags on Instagram and Twitter is the best way to get your product seen by people who don't follow you already.
It sends it out to the social media universe making it visible to everyone who searches or follows those specific tags.
The more you post the more times you'll be seen.
Call To Actions Need to be Clear
Artwork and captions will get the users' attention but what are they supposed to do after that? A link is just a link.
It's a gateway to your website and products or services, but what is the point of them being there?
Strongly worded calls to action are what is going to turn your traffic into sales.
If you're selling a product, for example, your digital advertisement should have a CTA button guiding your possible customer to the next step to purchasing said product.
‘See reviews from satisfied buyers' or ‘buy today while supplies last'.
Anything that leads the consumer to your website and gives them a directive.
A beautiful ad that is eye-catching only takes you so far.
If you're looking for a new coffee maker, see a nice ad, then click on the website just to be led to the front page why waste your time looking for that coffee maker that was advertised?
Buyers today have the convenience of a one-click shop so make sure your digital advertising follows that rule too.
Use Direct Relevant Messages
Studies have shown that you only have a few seconds to grab consumer's attention.
A great way to do that is to have an irrevocably clear message.
Are you advertising a sale? Put down the price, a picture of the product and in a font that stands out against the backdrop of artwork or photo you're using.
Is there free shipping over a certain amount? Put that in too!
Even if the product you're advertising doesn't meet that criteria that is an easy way to prompt the consumer to buy more than they initially planned on to get free shipping.
Digital advertising has changed the way advertising operates in some aspects but other pillars of advertising remain the same.
Show off what your consumers want to see, make sure it's appealing and give them the information they need rather than bombarding them with stuff that doesn't pertain to what they're looking for.
Research, look at competitors, see what's missing in the market. Remember, good eye-catching artwork is important too!
What did you this of this article on how to improve your digital marketing skills? Let me know by leaving a comment below.
