If you are considering starting paid campaigns and digital advertising for brand awareness, you are stepping into a large competitive area where you would need to educate people about your cause and your business.
However, it is a must that you get proper training in digital advertising and the different strategies you can employ to reach your potential audience.
We no longer consume the media like we used to. There was a time when we all got our information from a dataset, but now things are different.
We get a snippet of Twitter in the morning, a bit of Facebook in the afternoon, and maybe we'll read an article on Guardian Online about taking the bus.
Digital advertising provides small resources that are usually offered on a mobile platform. Digital advertising is not about “training” – the heart of successful digital advertising is the desire to initiate a conversation and get people to think about and talk about the goal of your business.
In this regard, awareness about digital advertising is the perfect way to capture and build on informal learning. Let's look at the benefits of ‘teaching' your team members about digital advertising:
Benefits of Teaching Digital Advertising for Brand Awareness
1. Improves knowledge retention
We typically only remember 10% of the new information per week after we find it because of the effects of the forgetting curve. The only way to get around this problem is to regularly reinforce the information.
Since digital advertising is a series of regular events by its nature, you can stop (or at least slow down) a loss of knowledge in its tracks.
2. It creates excitement and tension
In the traditional model, a training event takes place every few months. In the meantime, nobody is really looking forward to an appointment with a clickable slide deck.
By learning more about the digital ‘spectrum, every day promises new micro-learning content and another opportunity to participate in different training sessions. By adjusting learners to meet training expectations, you have taken another step to incorporate it into their behavior.
3. Learning by bite-size is not a chore
Even if your workout isn't boring in and of itself, convincing someone to devote 45 minutes of their time to help can be difficult.
It's not your fault – since the memes and cat GIFs started, we haven't got the attention span we had before. Ideally, you would only have to commit to a few minutes a day.
4. Creating a learning culture
It isn't easy to conduct a training program if your organizational culture does not celebrate and encourage development.
A learning culture cannot be implemented or supported by one person – it is embedded in an organization's structure. The easiest way to do this is to provide regular training content while remaining in the learners' minds.
5. Get everyone involved
A sense of community goes hand in hand with a learning culture. When you publish regular training content, everyone in the company shares the same learning content at the same time.
This has a huge impact on the training's effectiveness, as informal learning offers the opportunity to be really successful. With common goals towards the learning process, learners have a high likelihood to trigger discussions and participate in similar conversations.
6. Encourages Autonomy
Learning more about digital is a daily invitation to study the training content. Since learners frequently visit your platform, they are more likely to explore it. You need to make sure that they can easily find what they are looking for on their expedition.
7. Promotes knowledge sharing
If there is only one learning direction, learners may get bored very quickly. You could spend a day or two a week asking students about their perspectives.
How did you apply your learning?
What advice would you add? By regularly promoting behavior when sharing knowledge, you, in turn, have a better chance of changing the corporate culture at the local level.
8. Creates relevant learning resources
Despite your best efforts, some people will look at your company's formal training sarcastically approved.
What can the trainer know about the reality of the job?
With an education in digital advertising, you don't have to rely too much on official content.
It will now serve as the source for learner-created content. Because this type of content comes from real people that your learners may recognize, it carries more weight.
9. Help find experts
Once you see the same faces in comments and the same people answer learners' questions, you can make your content more effective.
By offering training, potential experts are more likely to show their expertise. If you can include these people in the training program, you will have an additional training team by your side!
10. It brings learning to the learner
The problem with traditional training methods is that the learner usually has to go somewhere.
It could be a training center 100 miles away or just from their comfortable desktops. There is an uncomfortable step between learners and their development in both cases. Learning about digital should ideally involve learners from all around the world. This is why mobile content is vital to your training material's success.
What did you think of this quick article on the benefits of teaching digital advertising? Let me know by commenting below.
