Is your goal to drive traffic and increase conversions by using easily customizable landing pages?
Leadpages is an excellent landing page platform that is great for driving traffic and converting visitors to leads or sales via marketing campaigns.
In this Leadpages review, we will see all the unique features that stand out and what it has to offer, so you can decide whether it fits your business needs and the growth of your business.
Before you read any further, please note I have gone into such detail on purpose, so that you can make an informed decision before purchasing and be aware of what to expect.
This Leadpages review will look at the features, benefits, and even limitations of this sales funnel platform.
Leadpages Features Overview
Landing pages and sales funnels, among others, are the foundation for businesses that want to take their marketing efforts to the next level.
Choosing the right sales funnel platform could be the difference between going under and making profits that you have never seen before.
Leadpages is very popular for small and medium-sized businesses that want to create laser-targeted landing pages for their website visitors.
What does that mean in terms of features? Let’s quickly review what the platform has to offer!
Leadpages Features
Getting on board with Leadpages you can expect to have access to all the following features and looking at past performance, they regularly add more functionalities which makes things easier for you.
Landing Page Builder Capabilities
- Easy Drag and Drop Editor – Leadpages recently redesigned their interface so that you have the ability to simply drag and drop items on the page making it extremely user-friendly and delivering a similar experience to what other competitors have to offer.
- 200+ High Converting Templates that are Mobile Optimised – You can quickly pick one of the ready-to-go templates and hit Publish so you can start driving traffic. In case free templates split by category is not enough for you, you can always check their marketplace and purchase one that fits your needs even further. I’m sure though you won’t resort to that.
- 40+ Marketing Integrations which are increasing over time – Once you have your website, landing page or funnel ready, you can connect it to your email marketing service, webinar tool, CRM, payment gateway, and more.
- Hosted Landing Pages – You can go ahead and add your own domain name using a third-party hosting provider like BlueHost or have Leadpages host all the landing pages for you.
- Multiple Website Integrations – Leadpages also provides you with the ability to connect your existing website made in WordPress, Squarespace, Joomla, and many others with your landing pages.
- A/B Split Testing – To be honest, this will be my favorite functionality whatever the platform!
Simply because you can quickly create a new test to see which versions of your landing pages (or elements within the pages) perform the best and drive more conversions or website interactions. - Analytics Functionality and Integration – Yes, Leadpages does have a built-in analytics dashboard that shows you all the metrics you need to know in order to make a decision.
You can also however connect it with your Facebook Pixel, Google Analytics, Google Adwords, Pinterest Pixel, and more.
Lead Generation Capabilities
In addition to creating your landing pages and even integrating them with your existing website, you also have some unique ‘lead generation’ features that you will love.
- Leadboxes – Leadboxes are uniquely designed pop-up forms that trigger to fire when a visitor performs a specific action.
In other words, different opt-in forms can launch when a customer is about to exit a page, scrolls down to the bottom, clicks on a button, and many more behaviors to choose from which can increase your conversion rates. - Leadlinks – These are very handy when you want to minimize the number of steps a user has to take in order to complete an action on your website.
For example, a user can sign up for a webinar or a specific email list just by sending them a link via an email and so on. - Leaddigits – This is a bit more advanced but it converts great! This will allow your leads to opt into your email list or webinar using automated text messages on mobile phones.
Yes, I know – you may have seen all the above in other landing page builder platforms. The uniqueness of these features is their user-friendly character and seamless integration with your pages.
I want to however highlight all the benefits and limitations of Leadpages below so you can get a holistic picture of the solution.
Leadpages Pros & Cons
As with any complete review, an overview of the pros and cons can further assist you in making a decision that best works for your business and platform users.
All the below comments are based on my experience with the solution and other platforms like Instapage and Builderall.
Leadpages pros
- Very affordable to start with
- It’s an easy to use platform
- You can create landing pages quickly with no coding experience needed
- You can filter the different templates by highest conversion rate
- Integration with multiple platforms
- You can receive unlimited traffic to your landing pages
Leadpages cons
- There is no enterprise option that would be suitable for large businesses
- Lack of customization or ability to request customization as per business’ needs
- A/B testing functions are limited on the Standard plan
- Limited form options
Overall, Leadpages provide a huge amount of landing page templates to choose from and the platform is very easy to use.
Leadpages Pricing Plan
Leadpages offers three pricing tiers which you can look at. These are:
- Standard which is suitable for new businesses,
- Pro better suitable for growing businesses and finally,
- Advanced for agencies.
As with many other landing page builders, Leadpages allows you to pay monthly or annually where the second option comes at a lower price overall:
- Standard at $37 per month and $25 per month when paid annually.
- Pro at $79 per month and $48 per month when paid annually.
- Advanced at $321 per month and $199 per month when paid annually.
Comparing the price of the solution with similar platforms like Instapage, Leadpages' offer is clearly the cheapest choice and may be preferred by small businesses that are on a tight budget.
Leadpages Review: Conclusion and Next Steps
Leadpages is a great option for small businesses that don't have lots of money to spend on a landing page builder but at the same time want to create great funnels and landing experience for their visitors.
The solution is really easy to use for both beginners and experienced users and can deliver high-quality landing pages that convey the message in order to convert traffic into leads or sales.
The price is fairly low compared to its competition which makes it more of an attractive and preferable solution.
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