Home Depot is a home-improvement store that requires no introduction.
It is the biggest retailer in this category at a global level and has more than 2,300 outlets in total.
Even though the company has the majority of its retail outlet concentration in the United States, it is also operational in Canada and Mexico.
Home Depot has one of the largest collections of home-improvement products that are standardized across all its stores.
Given the scale of this retail outlet, there is massive scope for any individual in terms of potential revenue if they enroll in Home Depot’s affiliate program.
In this Home Depot affiliate program review, we will discuss how the program works, its pros, cons, and 11 ways that you can actually make money by joining.
Home Depot Affiliate Program
The enrollment in Home Depot Affiliate is done via Impact Radius.
If you already have an account on Impact Radius all you have to do is search the program on their page and then you can join the affiliate program.
However, in case you do not then the first step should be to create an Impact Radius account.
The next requirement, in this case, is for you to have a website in order to be eligible for the Home Depot affiliate program.
Even though almost any website can help you qualify for this program, it is preferred that you have a home improvement-related website.
This is because then your audience will be relevant to products being offered by Home Depot which increased the chances of a sale through your referral.
Having a related website also increases your chances of earning a commission.
The Home Depot affiliate program follows the last-click attribution model for its affiliate marketing program.
This means that if someone visits the Home Depot website via your referral link but does not make a purchase and then uses some other affiliate’s link to actually make the transaction you will fail to receive a commission for it
In addition to this, each referral link has an expiration timeline of 24 hours which is quite short.
Every affiliate is given a banner of different sizes to showcase on their website along with text links.
You do have the choice of linking the banner to a particular product as per your choice – this process is named deep linking.
Products promoted in the Home Depot Affiliate Program
The best part of this affiliate program is the scope for every individual to earn a decent income.
This is because Home Depot has a massive portfolio of products online and all of them can be promoted as part of their affiliate program.
The products are split into 17 categories which have numerous subcategories.
This is reflective of how much Home Depot has to offer to its customers for beautifying their homes and to their affiliates as avenues of earning commissions.
According to Home Depot, their physical stores contain more than 40,000 products.
However, as their affiliate who will be promoting products available online, you will have the option of referring more than 200,000 products to your audience.
However, if you wish to focus on a niche or certain category of products on your platform you can also do that.
This is primarily because not all products of Home Depot are equally popular or have the potential of earning the same amount of commission.
Therefore you should carefully plan out which products to focus on as their affiliate primarily on the basis of their commission generating potential.
Home Depot Affiliate Program Commission structure
The commission rate on most products of Home Depot is 2%.
However, there is a certain category of products (one that the company wants to be pushed more online) that has a commission rate of 8%.
There is a small discrepancy pertaining to the more commonly applicable commission rate of 2%.
The Home Depot website’s FAQ session states that this commission is 3% however, when you actually enroll in the affiliate program you will see that it is 2%.
This can often confuse individuals looking to become a part of this affiliate program.
As an affiliate, you will not be able to earn a commission on gift cards, custom products, or in-store purchases. These include:
#1. Gift card
This means that any transaction involving a voucher of some sort will not earn you a commission.
#2. Installation charges
Whether a customer opts to pay extra for installation services or not, it will not impact the commission you earn.
Your commission will be based only on the price of the product and not the increased bill that includes the service charges.
#3. Custom Product
Only products that are listed by the company on their website are eligible for commission.
This means that no custom-created product will earn you a commission.
#4. In-store product
An affiliate program by nature allows you to earn a commission when someone uses your referral link to purchase a product online.
This means that any purchase made at the Retail outlets of Home Depot will not earn you any commission.
However, if someone uses your referral link to purchase something online but picks it up themselves at the retail outlet then you are eligible for a commission.
As long as the actual purchase has been made online you will receive a commission.
The presence of the Home Depot affiliate program on Impact Radius allows you to have multiple mediums of receiving your payment.
These include PayPal, check, wire transfer, or a direct deposit in your bank account.
The minimum amount for withdrawing commissions via check is $100 and via direct deposit is $50.
Can you make $1,000 per month with the Home Depot affiliate program?
Yes, you can definitely earn $1,000 per month with the Home Depot affiliate program.
However, it will not be simple or easy to earn this amount of commission on a monthly basis.
The highest commission rate that Home Depot offers on a selected range of products is 8%.
The generic product category with a 2% commission rate is of a lower value.
These are items like pillows, bedsheets, or wall clocks.
A thorough search will allow you to locate products that are pricier and have a high commission rate.
Even though these products will get you a higher commission per item, you will not be able to generate too many sales of such products.
This means that your total commission will not be very high.
There is a greater chance that your referral will lead to conversion if the item is priced under $100.
Assuming you target the high-priced products and you choose to promote a shelf worth $195.
If this product has an 8% commission rate you earn $16 for every sale made due to your referral link.
In order to be able to earn $1,000 in commission, you will have to sell more than 60 pieces of this product.
Given the low conversion rate of 2% (1% for pricier products) this seems difficult to attain since you would need 6,000 plus site visits to be able to have the required number of conversions.
In order for you to build such an online presence for your website, you will have to work for at least a year on its marketing and content.
How to make many with the Home Depot Affiliate program?
There are many ways that you can look at in order to earn high amounts of income from this affiliate program. These include:
#1. Writing lead-generating content
This means that your website should contain articles posted on a regular basis ideally relevant to home improvement.
This increases the chances of your website being visited and your referral being used to purchase something.
Every sale will help you earn additional amounts of income.
#2. Develop a website that is about home improvement
Publishing periodic home improvement content on your website and having an entire website with optimized content pertaining to it are two different things.
If you establish a functional, optimized, and attractive website you will already have a relevant functional audience to market your products to.
This will increase the chances of conversion and your potential to earn higher commissions.
#3. Keyword search
It is always better to have content based on popular keywords used by your audience for searching for products online.
There are many keyword planning tools available online to help you out.
This increases the chances of your website coming up in search results when they search for a specific product, in this case ‘home improvement' products.
When you have greater website visits there is a larger audience that views your referral and may potentially use it to buy something.
#4. Affiliate link placement on the top
Placing your affiliate link at the top of your page makes them more visible and increases the chances of conversion from your audience.
#5. Optimizing traffic to increase conversion
It is essential to keep in mind that whether it is the media or text-based content it needs to be optimized to deliver a comfortable user experience.
Using SEO for content and the right resolution for images on your website can make more of a difference than you realize.
It improves your search results which is the first step to earning higher commissions.
#6. White hat SEO
White hat SEO will save you from any Google penalties while improving the content of your website to increase traffic.
#7. Develop an email list
An email list is one of the most cost-effective ways of keeping your existing audience engaged.
Generic content or sale-related emails from you to your exciting audience increases the chances of conversion.
#8. Video tutorials
Some of the Home Depot products require the buyer to assemble them at home.
You can prepare a guidance video about some of these products to help your audience and increase the chances of conversion.
#9. Establish a strong social media presence
Well-developed social media handles are at times more effective than conventional methods of driving traffic to your website.
The interactive nature of social media increases site visits and the chances of a purchase being made based on your referral.
#10. Communicate with your audience
Live sessions or inspirational posts on your platform can really work for you. No one likes a website that is always selling something.
Audiences today want interaction like they are being seen as a person and not someone who is just a source of revenue for your platform.
This would require posting generic content which does not have affiliate links or promotes a product to get the attention of your existing site visitors.
#11. Monitor and evaluate your customer conversion
Executing marketing and promotional activities to increase conversion but not evaluating their effectiveness regularly can result in low audience attention.
You have to see what is working by seeing its impact on conversion rates and modifying your strategy to improve it even further.
Home Depot Affiliate Program Review – Final Verdict
As per our Home Depot affiliate program review, the company is a well-established home improvement brand with a successful affiliate program.
Its popularity amongst people makes it an easy brand to promote as an affiliate to earn commissions.
However, its low commission rates do not make it a financially attractive source of income – unless you can promote and sell products in very high quantities.
Even though you cannot establish this as your primary source of income, you can definitely use the 11 ways discussed in this article to get the maximum commission out of this affiliate program.
Alternatively, to get the maximum returns out of your affiliate marketing efforts, check out this guide on the best & highest paying affiliate programs.
What did you think about this Home Depot Affiliate Program Review? Feel free to let us know by leaving a comment below.
