There has been a rapid increase in the number of entrepreneurs at a global level.
Given the unstable job market and geographical boundaries, now it's easier to sell a product or service online than ever before.
A good business owner is always on the lookout for marketing solutions that are affordable and provide the much-needed reach into their target market.
This is because of multiple small or large businesses offering the same product or service and each one of them needs to stand out from the competition.
What is better than a tool that offers consolidated marketing solutions that can be also tailored to your business and target market?
GetResponse is an online marketing solution that can be automatically tailored to your needs while delivering the results you aim for.
This GetResponse review is aimed at providing you with all the necessary details to get your business on board with the GetResponse solution, how it works, their primary services, how it will benefit your business, as well as its limitations as an online marketing tool.
All this information should help you decide whether or not this tool will work for your business.
GetResponse Key Features
GetResponse is a team of diversified and qualified individuals who work towards the provision of a customized portfolio of online marketing solutions for every type of business.
Their primary objective is to offer business solutions that are easy to understand yet to produce unparalleled results from your marketing strategy.
There is always a key measure that a business can use to see how effective their marketing strategy has been in terms of the money they spent and the money they earned.
This is the Return on Investment in the online marketing strategy of your business and GetResponse ensures that your earning for every dollar spent is maximized.
The main purpose of using a tool like this is to have a tailored marketing strategy for your consumer segment that produces the best results.
Some of the online marketing features it offers as part of its portfolio includes:
1. Email Marketing
Every person that has an email tends to get promotional emails from multiple brands on a daily basis.
Some of them land in the spam folder or get lost in the clutter of other similar emails. The result is that your brand’s email will not be opened and your message will not reach your target customer.
The GetResponse email marketing tool ensures that your email is not lost in the clutter, it is opened by your target customer and your message is heard.
2. Creating appealing landing pages
There was a time when business owners had to approach specific service providers for developing their websites and landing pages since it was too technical for them to do it themselves.
GetResponse makes it very easy to create an attractive and user-friendly landing page for their product or service in a small time frame by making just a few clicks on their laptops.
3. Interacting with your customers via Webinars
The Covid 19 pandemic made every business owner realize to invest in ways of interacting with their customers virtually. Interacting with customers virtually allows a business owner to reach a global audience at a minimal cost.
In order to facilitate your business’s interaction with its target marketing, GetResponse offers the webinar tool as part of its online marketing suite.
Customers today prefer personalization because they get a feeling of importance from the business whose products or services they buy.
It is this engagement with your customer that will differentiate you from a competitor whose marketing strategy solely consists of pushing their product or service online.
An engaged user has much higher chances of transacting with your business and remaining loyal as compared to one only exposed to your paid advertisements.
4. Automated Marketing tools
It's not possible to work round the clock and be able to execute your marketing strategy to customers that live in different time zones.
The automated marketing approach allows you to communicate with your customer on a continuous basis.
This ensures that a customized and well-timed email is sent to every customer as per their position in the transaction journey which increases the chances of making an actual purchase.
5. Increasing transactions with conversion funnels
Many new business owners are struggling to understand and implement the correct step-by-step journey – from identifying their target market, developing the required product or service to actually making a sale.
The GetResponse conversion funnel (namely Autofunnel) automatically creates the journey for you by filling in a few important details about your business.
Then all you have to do is execute this step by step plan and your customer experience will further improve.
6. The Paid marketing tool
Every business attempts to improve its position among search engine results by perfecting its content.
These organic search results don't need a monetary investment to promote the right marketing message to the target customer.
Since it's very difficult to stand out just on the basis of organic marketing, businesses could invest in paid ads that can help improve their business’s position among the search engines.
The GetResponse paid ad tool helps you find new customers that are relevant to the product or service you are offering and then develops tailored marketing messages to convert them into actual customers for your business.
Deep diving into the GetResponse features
What you read so far was a brief overview of the tools offered by GetResponse that can give your business the boost it needs.
The below section will provide all the insights into how they actually work and understand the implementation of the marketing solution!
Email Marketing
Every customer segment is distinct and requires a specific type of communication from the company. You need to decide which of the many available options for email marketing by GetResponse is the best fit for your target market. The multiple options they offer include:
- A newsletter design that is sent out periodically to introduce your product range, upcoming products, and the latest offers to your target market.
- The autoresponder feature sends a well-structured response to your audience base automatically and keeps the conversation flowing till when you become available and are able to personally respond to their queries.
This can help prevent any of your customers from forgetting about your services or looking to the competition.
These emails are carefully targeted based on a customer’s actions like creating an account, having a query, or viewing a product on your website but not purchasing.
- The automation email is slightly different and is set out to only be executed when a customer takes a specific action. A simple example is when ordering a product and then they receive an email containing the details and confirmation of their order.
In case your business has a blog that allows customers to interact with one another you can promote it by sending out an email about it to your entire mailing list.
If you want your email to stand out to your customer from that of the competition you can either pick any one of the stunning free predesigned templates from GetResponse or even create your by just making a few clicks:
- Go to the email creator and use the drag and drop feature to custom design your email
- Develop a multi-section layout for better readability
- Add text, static and dynamic content to make the email more attractive
- Preview your design to see its compatibility across multiple designs
- Add the required subject line and send it now or schedule it at a time suited to your customer
Creating Landing Pages
As a business owner, your aim must not be to just fill your landing page with lots of information to drive traffic. It should rather work on an attractive layout with brief snippets of optimized content for your business. This is because clutter on a landing page will be overwhelming for your customer and make navigation much more difficult.
The GetResponse landing page designer doesn't need you to be a web developer to create a beautiful landing page for your business. You can just follow its step by step guide to making the most attractive and productive landing page that will actually result in increased customer engagement.
You can either choose one of many ready-made free templates and edit them as per the needs of your business or even design one from scratch using a simple drag and drop tool for all your content.
Features like pop up advertisements for new products or a clock showing the end of a sale can also be added to the landing page to grab the attention of customers.
Once the page is created you can also get access to analytics like customer engagement, clicks on your page, and the actual customer conversion.
Webinars
There is nothing better than having a platform to create personalized interactions with your customer on a one on one basis. The GetResponse suite comes with a built-in software for holding webinars for a mass audience, whenever you want.
You can send out registration links via email or social media platforms that would redirect traffic to your web page for registering for the webinar.
Marketing Automation
GetResponse allows you to visually see the entire journey of every customer from the time they clicked the link to your landing page to when they actually made a purchase.
Once it identifies the stage at which a customer is present it helps you send out tailored messages so they are encouraged to move to the transaction stage.
It is an efficient and time-saving tool for identifying and materializing new leads, maintaining the relationship with existing customers, and ensuring maximum conversion.
There are even filters present to increase the precision of targeting a customer with specific messages or events as per their position in the buying journey.
As a business owner, you can see your entire customer conversion journey on the GetResponse tool and schedule the stages at which you would like to execute your marketing strategies like automated email, webinars, or paid advertisements.
GetResponse Pricing
You can choose any one of the 4 pricing plans that GetResponse offers as per the needs of your business:
- Basic: This plan is priced at $15/ month with a free trial for one month. It allows you to build a customer-based, interact with them, and send emails to a maximum of 1,000 customers.
- Plus: This plan is priced at $49/ month with a free trial for one month. In addition to the features of the basic plan, this plan allows you to generate new customer leads, make sales via customer conversion, and enhance your earnings.
- Professional: This plan is priced at $99/ month with a free trial for one month. This is a notch up from the Plus plan since it offers advanced automation of your marketing activities and integration across multiple platforms.
- Max: This is a custom pricing plan which is developed as per the needs of every business. It offers features above all the three plans mentioned before and has large scale options for customization of all online marketing tools.
You can get your GetResponse 30-day Free trial here.
GetResponse Review: Conclusion
GetResponse is the powerhouse of online marketing for any new or established business. It has something to suit the needs of every business and can further be customized as per the needs of your target market.
Once you sign up for GetResponse you hold the steering wheel in your hand for the entire marketing strategy of your business. You are no longer dependent on third-party providers for basic elements like designing an attractive email or developing a user-friendly landing page.
You can do it all on your own in a matter of a few clicks by signing up for here.
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